Airports are bursting with often identical-looking black suitcases. A luggage tag can be the difference between a smooth exit from baggage claim or a long night of searching for overnight essentials in convenience stores.

Most airline counters offer free paper tags. These can work in a pinch. But if you’re a frequent traveler (or not traveling by plane), it’s prudent to invest in something more durable and conspicuous.

A good luggage tag should be strong enough to survive rough handling and distinctive enough to catch your eye. We chose several that combine toughness and visual interest to suit a range of budgets and styles.

We have picks that either shield your contact information from view or display it more openly, a stylish pick that matches well with a leather carryall, and one you can personalize with colorful fonts and symbols. All of the tags we recommend come in a range of color options.

We also looked at what electronic smart luggage tags can and can’t do — and explain why an analog tag is still the best first line of defense against lost luggage.