Elon Musk is pushing X closer to becoming an ‘everything app,’ with X CEO Linda Yaccarino announcing Tuesday that the platform will soon support in-app investing and trading.

Yaccarino said users will be able to buy and trade on the social media platform, according to a report by the Financial Times. She also said the company is exploring an X-branded debit card, although she made no mention of crypto, a Musk passion.

“You’ll be able to come to X and be able to transact your whole financial life on the platform,” Yaccarino said.“And that’s whether I can pay you for the pizza that we shared last night, or make an investment, or a trade. So that’s the future.”

In May, Musk confirmed that X Money was on the horizon with a “very limited access beta.”

The move continues Musk’s ambition to create an app that combines social interactions with financial services.

Beyond trading, X will roll out its long-awaited peer-to-peer payment system, X Money, that Musk revealed in January. Musk is a longtime cheerleader for Dogecoin, but Yaccarino’s announcement did not mention the original memecoin or any other cryptocurrency.

X Corp did not immediately respond to Decrypt’s request for comment.

Elon Musk first publicly mentioned Dogecoin on Twitter on April 2, 2019, calling it his favorite cryptocurrency, and saying, “It’s pretty cool.”

Since then, Musk has championed the cryptocurrency, going so far as to change his Twitter bio to “Dogecoin CEO” and calling himself the “Dogefather,” ahead of his high-profile appearance on Saturday Night Live.

Musk has continued to support Dogecoin. After Musk became a primary supporter of Donald Trump in 2024, Musk went on to head the U.S. Department of Government Efficiency, aka DOGE. The price of Dogecoin increased 12% after Musk mentioned the new agency on X.

In 1999, Musk co-founded X.com, a payment platform that would later evolve into PayPal in 2021. X.com would eventually become the name of Twitter after Musk purchased the social media platform in 2022.

Edited by James Rubin